City Love Flowers

Repositioning for Impact

City Love Flowers is a floral design studio and social enterprise that uses flowers as a community development tool.

Target Audience

Socially Conscious Folks

Tagline

#GrowGiveGrow

Brand Attributes

Nurturing

Playful

Urban

CASE STUDY

City Love Flowers

City Love Flowers is a floral design studio and social enterprise that uses flowers as a community development tool.

Goal

Clearly communicate the business’ intersection between social enterprise, art, sustainability, and floristry so the business isn't seen as another floral design studio.

AFTER

BEFORE

Messaging

ATTRIBUTIONS

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Messaging

ATTRIBUTIONS

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Outcome

The repositioning strategy changed the way Kate Punnett operated City Love Flowers. Before, she accepted every opportunity that came her way as a florist. Now she has a clear purpose for her business and aligns every decision with the brand strategy designed to help the company achieve its long-term vision.

Goal

Clearly communicate the business’ intersection between social enterprise, art, sustainability, and floristry so the business isn't seen as another floral design studio.

Strategy

Developed a communication framework that simplified many ideas into one purpose-led brand. The brand was complemented by “The Flower Fund,” a volunteer-led social giveback program that donated flowers in kind to community members who would benefit from them the most.

Heading

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Credits

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Lorem ipsum dolor sit amet, consectetur adipiscing elit. Suspendisse varius enim in eros elementum tristique. Duis cursus, mi quis viverra ornare, eros dolor interdum nulla, ut commodo diam libero vitae erat. Aenean faucibus nibh et justo cursus id rutrum lorem imperdiet. Nunc ut sem vitae risus tristique posuere.
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Heading

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Credits

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Lorem ipsum dolor sit amet, consectetur adipiscing elit. Suspendisse varius enim in eros elementum tristique. Duis cursus, mi quis viverra ornare, eros dolor interdum nulla, ut commodo diam libero vitae erat. Aenean faucibus nibh et justo cursus id rutrum lorem imperdiet. Nunc ut sem vitae risus tristique posuere.
Lorem ipsum dolor sit amet, consectetur adipiscing elit. Suspendisse varius enim in eros elementum tristique. Duis cursus, mi quis viverra ornare, eros dolor interdum nulla, ut commodo diam libero vitae erat. Aenean faucibus nibh et justo cursus id rutrum lorem imperdiet. Nunc ut sem vitae risus tristique posuere.

Heading

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Credits

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Lorem ipsum dolor sit amet, consectetur adipiscing elit. Suspendisse varius enim in eros elementum tristique. Duis cursus, mi quis viverra ornare, eros dolor interdum nulla, ut commodo diam libero vitae erat. Aenean faucibus nibh et justo cursus id rutrum lorem imperdiet. Nunc ut sem vitae risus tristique posuere.
Lorem ipsum dolor sit amet, consectetur adipiscing elit. Suspendisse varius enim in eros elementum tristique. Duis cursus, mi quis viverra ornare, eros dolor interdum nulla, ut commodo diam libero vitae erat. Aenean faucibus nibh et justo cursus id rutrum lorem imperdiet. Nunc ut sem vitae risus tristique posuere.

Heading

Lorem ipsum dolor sit amet, consectetur adipiscing elit. Suspendisse varius enim in eros elementum tristique. Duis cursus, mi quis viverra ornare, eros dolor.

Credits

Lorem ipsum dolor sit amet, consectetur adipiscing elit. Suspendisse varius enim in eros elementum tristique. Duis cursus, mi quis viverra ornare, eros dolor interdum nulla, ut commodo diam libero vitae erat. Aenean faucibus nibh et justo cursus id rutrum lorem imperdiet. Nunc ut sem vitae risus tristique posuere.
Lorem ipsum dolor sit amet, consectetur adipiscing elit. Suspendisse varius enim in eros elementum tristique. Duis cursus, mi quis viverra ornare, eros dolor interdum nulla, ut commodo diam libero vitae erat. Aenean faucibus nibh et justo cursus id rutrum lorem imperdiet. Nunc ut sem vitae risus tristique posuere.
Lorem ipsum dolor sit amet, consectetur adipiscing elit. Suspendisse varius enim in eros elementum tristique. Duis cursus, mi quis viverra ornare, eros dolor interdum nulla, ut commodo diam libero vitae erat. Aenean faucibus nibh et justo cursus id rutrum lorem imperdiet. Nunc ut sem vitae risus tristique posuere.

Heading

Lorem ipsum dolor sit amet, consectetur adipiscing elit. Suspendisse varius enim in eros elementum tristique. Duis cursus, mi quis viverra ornare, eros dolor.

Credits

Lorem ipsum dolor sit amet, consectetur adipiscing elit. Suspendisse varius enim in eros elementum tristique. Duis cursus, mi quis viverra ornare, eros dolor interdum nulla, ut commodo diam libero vitae erat. Aenean faucibus nibh et justo cursus id rutrum lorem imperdiet. Nunc ut sem vitae risus tristique posuere.
Lorem ipsum dolor sit amet, consectetur adipiscing elit. Suspendisse varius enim in eros elementum tristique. Duis cursus, mi quis viverra ornare, eros dolor interdum nulla, ut commodo diam libero vitae erat. Aenean faucibus nibh et justo cursus id rutrum lorem imperdiet. Nunc ut sem vitae risus tristique posuere.
Lorem ipsum dolor sit amet, consectetur adipiscing elit. Suspendisse varius enim in eros elementum tristique. Duis cursus, mi quis viverra ornare, eros dolor interdum nulla, ut commodo diam libero vitae erat. Aenean faucibus nibh et justo cursus id rutrum lorem imperdiet. Nunc ut sem vitae risus tristique posuere.

Outcome

The repositioning strategy changed the way Kate Punnett operated City Love Flowers. Before, she accepted every opportunity that came her way as a florist. Now she has a clear purpose for her business and aligns every decision with the brand strategy designed to help the company achieve its long-term vision.

Messaging

Clearly articulated the community-oriented nature of the business to differentiate it from traditional florists.

Credits

Reagan Bradley - Strategist, Copywriter

Credits

What

City Love Flowers

had to say

Reagan is a good listener and gave my brand a new breath of life. She mixed grounded storytelling with a laser-sharp focus to bring my brand where it needed to be, communicating my grassroots story and aligning it with my future vision for the company. I recommend Reagan for anyone looking to focus on the “why” of their business and to work efficiently to bring this why into the world with depth, honesty, and smart, modern marketing.

Kate Punnett, Founder, City Love Flowers

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